Rooted in Coffee EP 2: Beyond Third Wave w/ Trish Rothgeb

During World of Coffee Athens 2023, we had the privilege of speaking with Trish Rothgeb. Trish is the co-founder and roast master at Wrecking Ball Coffee Roasters, a Q-Grader, and an educator based in San Francisco, California. She tells us about her journey in coffee and how she coined the term Third Wave Coffee as well as how she sees the future of coffee. Throughout the episode, she also discusses some problems in coffee that she has faced with some solutions.
1:26 Trish's story and journey in the coffee industry
3:05 Supporting and fighting for women's recognition in the coffee industry
7:50 The innovation of coffee competitions
10:53 Education as a core to who Trish is
14:36 A key component to what the Q is about
17:32 Reflecting and moving forward with education programs
22:29 The cultural perspective to tasting and understanding coffee
29:14 Why Third Wave and the maturity of different markets
Listen now on Spotify and Apple!
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