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Rooted in Coffee EP 3: The Future of Specialty Coffee w/ Yannis Apostolopoulos

Yannis Apostolopoulos is the CEO of the Specialty Coffee Association and also serves as a board director for World Coffee Events and the Coffee Science Foundation. He has more than 25 years’ experience in the beverage industry. He is also a Q-Grader and an AST. We discuss about how we currently value coffee and how we can improve our valuing systems as well as what the future of specialty coffee and sustainability.
2:28 Yannis' journey in the coffee industry
7:28 What can the coffee industry learn from other industries, especially from the wine industry?
12:15 The SCA's motivation and new way forward to how the industry evaluates coffee
19:47 Recognizing the diversity of our industry via flavor profiles
21:30 The need to improve the sharing of data across the entire supply chain
26:46 The vision of the SCA value assessment tool
42:31 What's the future and the sustainability for the coffee industry?
Listen now on Spotify and Apple!
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