In a panel at the 2023 Ally Open Summit in Brazil, Coffee Champions Shih Yuan Hsu (2022 World Brewers Cup Champion), Felix Teiretzbacher (2022 World Coffee Roasting Champion), Julien Langevin (2022 US Cup Taster Champion), and Diego Campos (2021 World Barista Champion) discuss how the presentation, the recipes, and the choice of coffee transforms and enhances the consumption experience.
4:51 Understanding market preferences in beverage preparation
15:09 Changing the perception of the final consumer 26:09 Balancing tasting notes between detailed and accessible 45:10 Balancing the importance of coffee score and profile descriptors 55:30 How producers can go from discussing scores to descriptors
As part of our birthday celebration, you can save on select coffees in our Microlot and Reserve Lot collections! Buy two 25 lb boxes of coffee and get another 25 lb box FREE! Click the link to learn more!