Adding Value to the Coffee Cup

In a panel at the 2023 Ally Open Summit in Brazil, Coffee Champions Shih Yuan Hsu (2022 World Brewers Cup Champion), Felix Teiretzbacher (2022 World Coffee Roasting Champion), Julien Langevin (2022 US Cup Taster Champion), and Diego Campos (2021 World Barista Champion) discuss how the presentation, the recipes, and the choice of coffee transforms and enhances the consumption experience.
4:51 Understanding market preferences in beverage preparation
15:09 Changing the perception of the final consumer
26:09 Balancing tasting notes between detailed and accessible
45:10 Balancing the importance of coffee score and profile descriptors
55:30 How producers can go from discussing scores to descriptors
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