Rooted in Coffee EP 5: The Creator/Competitor Balance w/ Morgan Eckroth

During the 2023 Ally Open Summit in Brazil, we had the privilege of sitting down with Morgan Eckroth to chat about various challenges baristas and coffee competitors face. Morgan is the 2022 US Barista Champion and a Content Specialist at Onyx Coffee Lab. Morgan has grown an impressive digital presence over the past few years with over 6 million followers across various platforms all while focusing a significant amount of time into competing. We also touch on how Morgan has been able to balance managing content with so many followers.

1:45 Morgan's journey from barista to content creator and competitor

10:15 Staying authentic with content creation

14:43 Two tips for baristas: Stay passionate and stay curious

22:40 The barista putting themselves in the other person's shoes to provide a better customer service and experience

25:00 Empowering baristas through education and competition to feel confident to make coffee accessible in the cafe

29:31 Managing the pressure of competition and so many eyes on you

Listen now on Spotify and Apple!

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