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Rooted in Coffee EP 8: In the Minds of Consumers w/ Matthew Torres

Matthew Torres is the Founder of Long Beach Coffee Club, a coffee community platform to bring accessible education to coffee consumers. He is also the Founder of Familiar Coffee, a specialty coffee decaf brand. We discussed what intrigued him about the world of decaf, some barriers that daily coffee consumers face, and how to make flavor profiles more accessible to coffee consumers.

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