Rooted in Coffee EP 4: Personalities and Coffee Competition w/ Diego Campos

Diego Campos is the 2021 World Barista Champion and Brand Ambassador at Cafe Amor Perfecto. He owns Diego Campos Coffee in Garzón, Huila and produces coffee in Huila, as well. Diego discusses the challenges our industry faces with egoism, baristas entering competition, and the way we portray coffee producers in the market.

0:34 The problem of egoism in coffee

4:31 The problem of an outside person telling the producer what to do

12:35 How competitors can help producers via competition

17:36 The influence and role of the judge in competition

20:50 The barrier of entry to competition via Diego's experience

25:44 A common story of status in competition with certain varieties

35:33 The common narrative of the coffee producer that needs to change

40:38 The generational problem in Colombia and how we motivate more young coffee people

Listen now on Spotify and Apple!

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