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Adding Value in Coffee Marketing

2022 US Barista Champion Morgan Eckroth, Ally Coffee's Stephanie Calato and Nick Castellano, and Perfect Daily Grind's Tasmin Grant discuss the tools and techniques used in coffee marketing and the current landscape of specialty coffee marketing.

0:26 The evolution of coffee marketing

2:43 The importance of storytelling in coffee marketing

5:49 Diversifying your target audience

15:03 Making coffee accessible through accessible marketing

19:47 How producer's maximize their marketing efforts

23:28 Empowering the barista as an important marketing asset

30:56 Tips on how producers can differentiate themselves through marketing

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