2022 US Barista Champion Morgan Eckroth, Ally Coffee's Stephanie Calato and Nick Castellano, and Perfect Daily Grind's Tasmin Grant discuss the tools and techniques used in coffee marketing and the current landscape of specialty coffee marketing.
0:26 The evolution of coffee marketing
2:43 The importance of storytelling in coffee marketing
5:49 Diversifying your target audience
15:03 Making coffee accessible through accessible marketing
19:47 How producer's maximize their marketing efforts
23:28 Empowering the barista as an important marketing asset
30:56 Tips on how producers can differentiate themselves through marketing