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An Announcement Regarding Ally Coffee at Specialty Coffee Expo 2021

Considering the health and safety of our team given the ongoing global COVID-19 pandemic and the dramatic rise and spread of the Delta variant of the virus, Ally Coffee has decided to not exhibit at the upcoming Specialty Coffee Expo. This decision was not arrived at lightly, and comes as the result of conversations amongst our executive committee at Ally and the ownership of Grupo Montesanto Tavares, our parent company.

This decision, though a difficult one, does present an opportunity to connect with the coffee industry in another way. We have chosen to donate a portion of our planned Expo event budget to select non-profit organizations working in the coffee sector which impact coffee producers, their families, and their communities. We are beginning the work of researching organizations to determine which groups align most closely with our purpose and values. We look forward to sharing more details with you later this year regarding the organizations we’ve chosen to support.

While we know that this is the right decision for Ally Coffee and all of our team, we’re saddened to miss an event that historically allows us to meet new people, grow new partnerships, and share coffee with folks that we’re fond of from across the industry. We look forward to seeing everyone again in April 2022 when Expo, and Ally Coffee, returns to Boston.

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Head over to our Instagram page for a chance to win free access to one of our online roasting courses! Winners can choose between:

🔥 The Comprehensive Coffee Sample Roasting Course featuring Mark Michaelson
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