Paubrasil delivers the best of a classic Natural processed coffee from the Cerrado and is Ally’s Core Coffee from Brazil. Paubrasil is named for Brazil’s national tree and exemplifies the consistent quality created by Brazil’s seasoned farmers, who use all available technologies to advance production by growing coffees that offer balanced, smooth profiles, despite changing environmental conditions.
Each container of Paubrasil is traceable back to the farm(s) where it was grown through a QR code linking to an online profile compiled prior to shipping the coffee. Paubrasil coffee is transparently certified as part of the Regiao Cerrado Mineiro Designation of Origin program. Coffees certified with the Designation of Origin are grown on farms in an area encompassing 55 municipalities that produce coffees with a unique identity, resulting from the combination of climate, soil, terrain, elevation, and the “know-how” of producers.
Paubrasil’s contributing producers belong to one of nine cooperatives or six associations affiliated with the Cerrado Coffee Growers Federation, have signed a statement of good practices in accordance with Brazilian labor laws, and store coffee in accredited warehouses post-harvest.
Read more about our Core Coffee program and learn about Harvesting and Processing in Cerrado Mineiro.
This lot of Paubrasil comes from Jeferson Júnior Rossi and his farm Congonhas Sapé e Patos in the Serra do Salitre municipality of Minas Gerais. Jeferson comes from a family of coffee producers in the Cerrado Mineiro region of Brazil and works today alongside his brother, Luis Alberto Rossi, to carry on the work and legacy of their father Alberto Rossi.
Family patriarch Alberto Rossi began farming coffee in Espirito Santo in 1975, eventually moving on to establish himself in the Cerrado Mineiro region in 1986. The family's production in the Cerrado has grown from 20 hectares to a total of 440 hectares of coffee, overseen by the brothers Jeferson and Luis Alberto.
Want to try this coffee before you buy it? Order a Green or Roasted sample here.